ORM began to hang out with the wrong crowd and started experimenting with fringe social media activities like blog comment spam and quietly rewarding bloggers in exchange for favorable posts.
The social revolution has permanently changed commerce. In its purest sense, it improved transparency for consumers and helped enlightened businesses make customer communications interactive.
It is this element of trust that ultimately determines the success or failure of any social platform or campaign.
Social media also improves commerce by validating choices that fortify consumer confidence
When the work of an SEO is appropriately applied, websites are organized and presented not only to appeal to the search engine spiders, but for humans as well.
In 2005, Stephen Colbert coined the term “Truthiness” to describe decisions based on feelings about a subject, normally paired with a healthy disinterest in learning the facts
Trustularity is the winning of trust due to popularity, not through the traditional method of evaluating the character, perspectives or practices of the subject. Online, trust measurements are highly algorithmic, so instead of being earned, trust becomes a game to be won or lost.
authority is often gained through association as opposed to being earned
Marketing should now seek to engage customers right through the process, encouraging travellers to talk about their experience online and share it through review sites and other platforms. This might be done through a social network or community for travellers, a direct mail, or a competition that encourages travellers to share. It might be as simple as emailing them and asking. This kind of information can even be incorporated on your site for a really honest approach.