Joseph Skues's List: # Reread These

• She has no time to waste poking around your site trying to figure out what you’re all about, so she immediately picks up the phone and calls you, demanding an explanation.
• what is the relevant question that searchers are asking that your content and business will answer?
• using your targeted keyword phrase in your title tag.
• you’ll need links from other authoritative sources to make it happen.
• Answer the question so much better and comprehensively than the competition does, and chances are better that your effort becomes worth linking to.
• relevant, frequently-updated content, and they also like a lot of general link authority.
• critical way to build general site authority via links, delve into specific and related topics, and to reference your cornerstone content.
• Periodically cross-referencing your cornerstone content allows for continued exposure and links, assuming it still meets the needs of the audience.
• usefulness and relevancy to the website visitor,
• content so compelling and comprehensive that people are willing—no, make that excited—to link to it.
• these two goals in a strategic manner,

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