Carri Bugbee's List: Curation

• Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;
• Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.
• 43% of social sharing activity on tablets was driven by users aged 55 and older, whose sharing on tablets grew by 88% quarter-over-quarter.
• Baby Boomers (50-69) more likely than the average adult to use a tablet on a weekly basis
• haring via smartphones grew by 24% quarter-over-quarter among those aged 55 and older, while tablet (+43%) and smartphone (+22%) sharing by 36-55-year-olds each grew
• While 56% of sharing on Facebook was mobile, that figure rose to 71% on Twitter and 77% on Pinterest;
• While 64% of all shares occurred on Facebook, its share of shares (excuse the pun) declined by about 4% points from Q1, with Pinterest (+1.3% points to 9%) and Twitter (+0.8% points to 9%) both gaining.

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