britney lawrence's List: Online Portfolio

• 1. Use short sentences.
• 2. Use short first paragraphs.
• 3. Use vigorous English
• 4. Be positive, not negative.

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• Push your best content to the front
• When possible place your important content above the fold
• See the article Ernest Hemingway’s Top 5 Tips for
   Writing Well
• The Hire Me Portfolio
• The Sales Generation Portfolio
• The Reputation Building Portfolio focuses on building your name in the industry and online. This may take the form of an artist’s showcase. Or tie your work together with a blog on your portfolio site.
• The Networking Portfolio
• There are multiple reasons to have more than one portfolio
• You may want to create a portfolio that is targeted to landing a specific job and send it to a marketing director at a company
• Even if its a one page portfolio.
• The more you target your design to a specific market the more it will speak to the visitor within that market
• Work toward better Search Engine Optimization
• If there are technologies inherent in your job description then it may make sense to build your portfolio with that technology.
• Consider maintainability when deciding on technologies. Simplifying your portfolio as much as possible will ease the time you’ll have to spend on upgrading or making changes to the website
• One of the key ingredients to creating a successful portfolio is to approach it like you would a client project. Manage this project as professionally as you would any other web project you take on. Set aside the time needed to achieve the goals you’ve outlined for the portfolio. Make sure you set up deadlines so that you have key targets to hit.
• Your portfolio should be limited to the best work you will promote within the scope of your goals
• Providing case studies gives a deeper view into your process. Once a potential employer or client has narrowed down their list they may come back and start to take more time with your portfolio. Case studies will show how competent and thorough your process is. David Airey does a good job of providing easy to find case studies⁴⁸ on his portfolio pieces.
• Client testimonials are effective for persuading those that visit your site that you will deliver on your promises
• Being remarkable in the design of your portfolio often means bringing to fruition the personal design taste unique to you that has been cultivated over the years.
• Add a blog to your website. The more traffic you can pull to your website the more exposure your portfolio will receive. Dan Cederholm was an early adopter of this technique and achieved fame with his blog Simplebits⁵⁴. His portfolio resides successfully on the same site.
• a successful portfolio finds that perfect blend of your personality, prominence of work, simplicity, and ease of use that makes your portfolio stand out from the crowd and achieve your goals.

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