britney lawrence's List: Content Creation

• 1. What questions is no one in your industry willing to answer?
• Every time you realize there’s a question no one in your niche dares answer, you can be the person who finally does.

• the swimming pool industry used to revolve around contractors visiting prospective houses to pitch them a “quote” — usually with aggressive sales tactics. Not one of those contractors would answer the question of how much the construction of a pool really costs … unless they stood right in front of you.

   

  Then one pool installation guy named Marcus Sheridan discovered the magic of the internet.

   

  Marcus published an article that answered that question precisely, breaking down the formula for pricing out swimming pool installations. He shared with the entire world and instantly became number one in search engine results, thanks to thousands of people searching for that very answer.
• 2. What does nearly everyone disagree with you about?
• 28Your audience will instantly identify you as rebel who doesn’t hold anything back. Question the unquestionable, and everyone pays attention
• just like when I wrote a post about Why Lifestyle Design Will Make You Miserable. 

• Don’t be afraid that adopting a strong controversial stance will make you look stupid. You don’t even always have to be right. In fact, being bold and occasionally wrong wins you a lot more attention than being boring and always right. 

   

  In the event that someone vehemently contradicts you, simply thank them for contributing and remind them that dialogue makes us all smarter. After all, a public argument is fabulous publicity.
• 3. What do you believe will happen in the future that other people consider impossible or unlikely?
• Demonstrate that knowledge by becoming “futurist for a day,” making bold predictions about the future of your industry. 

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