"Guest Post: The Smithsonian Institution Archives Dashboard by C. Daniel Chase
When developing a dashboard, it’s helpful to clarify the concepts and purpose of it from the narrower perspective of non-profits utilizing social media. Our team identified what our dashboard should to do for us:"
I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Peterson is the founder and senior partner. The book is wonderful and before I share some of what I learned I have to tell you a story.
Web analytics tools help you track your site’s statistics, which let you see how many people are looking at each page, what sites they came from, and other information to help develop a picture of who your audience is. But which Web analytics tool should you use? Data-tracking needs are similar for all organizations, including nonprofits, libraries, small businesses, and corporations. But given the vast array of analytics tools out there, selecting the right package can be overwhelming.
As part of my on-going work developing social media for business units, I’m often asked about what types of tools I used for tracking all that ‘social media stuff.’
Right now, “the million-dollar question is, how do you figure out return on investment of social media?” says Frank Falcone, co-founder and executive program director of the Centre for CRM Excellence at the Rotman School of Management at the University of Toronto.