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The 8 Success Criteria For Facebook Page Marketing
Today someone said something which still has me reeling hours later: “Facebook will eventually replace websites.” Was this person the first to ever have said it? Surely not. But it was the first time I’ve ever heard an actual person say it, and I’m telling you, it freaked me out that someone could honestly believe something so crazy to be true. I was taken aback at the time and didn’t respond; now that I’ve had a few hours for it to sink in, let me say here what I should have said then: THAT IS THE WORST IDEA EVER.
Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. Community building on Facebook and other social networking sites is an art and finding your Facebook voice takes time and experimentation. Good Facebook Admins will learn through trial and error what their Fans want to hear, see, and ultimately feel from their favorite nonprofits on Facebook. It’s a skill that nonprofit communicators have been learning and perfecting (some more than others) in recent years as the Social Web began to dominate our online lives.
"Getting fans to comment on your Facebook Page can take a lot of time and effort. And it can sometimes be painful seeing other Facebook Pages that make engagement look easy.
But even the most active Facebook Page walls began from a standing start. And many of them got to where they are today by making it easier for fans to comment on their Page."
"I think there are few on this planet who don’t recognize that the Facebook phenomenon is staggering in its reach and sheer volume of people. (One guy just named his baby Facebook!) But it’s hard to not gape at some of these numbers (from SocialHype and OnlineSchools.org) These user statistics are more social proof that this beast is not a fad."
"There are now over 500 million people using Facebook. This FREE global system can no longer be overlooked for its potential as a learning system. In fact, recent research suggests that it is twice as popular as Google in the Workplace."
"Are you wondering how to visually optimize the new Facebook page layout?
As of March 10, 2011, it became official—the new Facebook page layout was applied to all fan pages. Now that the dust has settled, bugs addressed and some tweaks made, admins can now focus their attention on making the most of what Facebook has given them, which is a LOT o"
"The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. "
"Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal."