Brands's List: Green Economy

"Every action we take now must be directed at ripping down the structures of the corporate state. This means refusing to co-operate. It means joining or building radical mass movements. It means carrying out sustained acts of civil disobedience, as Kayactivists are doing in Seattle and fishing communities such as Kodiak, Cordova and Homer, as well as a dozen indigenous tribes, are doing in Alaska, to physically halt fracking, drilling for oil and natural gas or U.S. Navy training exercises in the pristine waters of the Arctic. It means striking for a $15 minimum wage. It means blocking city streets to demand an end to the indiscriminate use of lethal force by militarized police, especially against poor people of color. It means, in large and small ways, acts of open rebellion. It means always having as the primary objective the disrupting and overthrowing of corporate power. It means not playing the game.

The corporate state seeks to get us to participate in the political charade of choreographed elections. It seeks to make us play by its rules. Our corporate media, flush with the dollars from political advertising, fills the airwaves with the ridiculous and the trivial. Candidates, pollsters, political strategists, pundits and celebrity journalists provide endless loops of banal and absurd “political” chatter, all of it a grotesque form of anti-politics. We will be bombarded with this propaganda, largely centered on the manufactured personalities of candidates, for many months. Tune it out. It means nothing.

The voices of those who matter will not be heard in these elections. The marginalized and poor in our internal colonies, the 2.3 million people in our prisons and their families, the Muslims we persecute here and in the Middle East, and the suffering of the working poor are airbrushed out of the discussion. In this Potemkin America there is only a middle class. Our liberties, including our right to privacy, along with the consent of the governed—all of which have been taken from us—are held up in this electioneering farce as sacred and inviolate. We are assured that we live in a functioning democracy. We are promised that our voice will count. And even Sanders will tell you no different. If he stepped forward and spoke the truth, especially about the Democratic Party, he would be banned from the debates, vilified and crushed by the Democratic establishment, stripped of his Senate committee chairmanships and tossed into the political wilderness to which Ralph Nader has been exiled. Sanders, unfortunately, lacks Nader’s moral fortitude. He will, when it is all done, push his followers into the vampire-like embrace of Hillary Clinton. He is a Pied Piper leading a line of children or rats—take your pick—into political oblivion.

Political theater works because many in America have been systematically indoctrinated and severed from reality. Our corporate masters have built a mass culture centered on the cult of the self, unchecked hedonism and spectacle. Neoliberal ideology infects every institution and belief system. Those who suffer deserve to suffer. Victims are responsible for their victimhood. We can all achieve wealth and prosperity with hard work. This mantra permits us to be cruel and heartless to the weak and the vulnerable, especially the poor as well as women and children, whom we discard as human refuse. Our warped neoliberal vision is defined as progress.
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Believe in climate change. Or don't. It doesn't matter.

But you'd better understand this: the best route to rebuilding our economy, our cities, and our job markets, as well as assuring national security, is doing precisely what you would do if you were scared to death about climate change. Whether you're the head of a household or the CEO of a multinational corporation, embracing efficiency, innovation, renewables, carbon markets, and new technologies is the smartest decision you can make. It's the most profitable, too. And, oh yes--you'll help save the planet.

In The Way Out, L. Hunter Lovins, coauthor of the bestselling Natural Capitalism, and the sustainability expert Boyd Cohen prove that the future of capitalism in a recession-riddled, carbon-constrained world will be built on innovations that cutting-edge leaders are bringing to the market today. These companies are creating jobs and driving innovation.

The Way Out delivers hundreds of in-depth case studies of international corporations, small businesses, NGOs, and municipalities to prove that energy efficiency and renewable resources are already driving prosperity. While highlighting business opportunities across a range of sectors--including energy, construction, transportation, and agriculture technologies--Lovins and Cohen also show why the ex-CIA director Jim Woolsey drives a solar-powered plugin hybrid vehicle. His bumper sticker says it all: "Osama bin Laden hates my car."

Corporate executives, entrepreneurs, environmentalists, and concerned citizens alike will find profitable ideas within these pages. In ten information-packed chapters, The Way Out gives tangible examples of early adopters across the globe who see that the low-carbon economy leads to increased profits and economic growth. It offers a clear and concise road map to the new energy economy and a cooler planet.

Previously published under the title Climate Capitalism