Tracy Tuten's List: Digital Marketing

Thoughts on digital in eastern europe

SEO how to book

Google's Guide to SEO

About this talk :
The next big shift is now, and it's not what you think: Facebook is the new Windows; Google must be sacrificed. At TEDxSantaCruz, tech investor Roger McNamee presents 6 bold ways to prepare for the next internet.

About the speaker :
Roger McNamee
Ten years from now we will interact with the internet in completely different ways. Roger McNamee identifies six changes that are already transforming the ways we consume and create content.

Full biography :
http://www.ted.com/speakers/roger_mcnamee.html

External links : Home: Elevation Partners http://www.elevation.com/ Book: The New Normal http://www.amazon.com/New-Normal-Great-Opportunities-Time/dp/1591840597 Band: Moonalice http://www.moonalice.com/splash/

Video source file :
http://www.youtube.com/watch?v=aR6jLD1USW0&hd=1

Google Now learns from your search behavior and shows you cards with information you regularly search for (think game scores of your favorite teams, flight schedules) or that could be relevant to you because of your current location, including weather, nearby restaurants, schedules for the next bus station, how long it’s going to take you to drive home and currency information if it finds you are in a different country.

According to the infographic below, people who own e-book devices say they read more than people who don’t, at a rate of 24 books per year to 15. Education, escape, relaxation and entertainment rank as people’s main motivations to plow through books — proving that, whether electronically or via dead tree, reading remains a popular pastime.




E-readers are also rising in popularity, signaling that it may not be impossible to imagine a world without traditional books sometime in the not-so-distant future.




Before you scoff, consider this: From December 2011 to January 2012, e-reader ownership nearly doubled, from 10 percent to 19 percent, among American adults. And that stunning surge in just one month’s time doesn’t even account for tablets or other mobile electronic devices people use to read books and longform content. Worldwide, meanwhile, e-reader sales rose by nearly 3 million between 2010 and 2011.

A tongue-in-cheek look at a serious disorder affecting SEOptimizers

App that optimizes FB ads
A/B testing

SmartEnd is an agency that focuses on how brands can use "smart packaging" - connected things as brand media. Absolut Vodka will connect its bottles to the Internet to gather geolocation data and serve relevant information.

Keyword Search Advertising and Limited Budgets
Abstract
In keyword search advertising, many advertisers operate on a limited budget. Yet how limited
budgets affect keyword search advertising has not been extensively studied. This paper offers an
analysis of the generalized second-price auction with budget constraints. We find that the budget
constraint may induce advertisers to raise their bids to the highest possible amount for two different
motivations: to accelerate the elimination of the budget-constrained competitor as well as to reduce
their own advertising cost. Thus, in contrast to the current literature, our analysis shows that both
budget-constrained and unconstrained advertisers could bid more than their own valuation. We
further extend the model to consider dynamic bidding and budget-setting decisions.
Keywords: Keyword Search Advertising, Budget Constraint, Generalized Second-Price Auction,
Online Advertising, Competitive Bidding Strategy, Analytical Model.

"Mobile Location-Based Advertising: How Information Privacy Concerns Influence Consumers' Attitude and Acceptance
Journal of Interactive Advertising




Volume 15, Issue 2, 2015
Full text HTML
PDF
Full access
DOI:10.1080/15252019.2015.1064795
Nina Limpfa & Hilde A.M. Voorvelda*
pages 111-123"

Abstract
This study investigates the effect of information privacy concerns on consumers' attitude toward and acceptance of mobile location-based advertising (LBA), and the moderating role of the type of mobile LBA, namely push versus pull. Using an online experiment (N = 224), it was found that consumers' attitude toward mobile LBA has a direct positive effect on their intention to accept it, and information privacy concerns have a direct negative effect on acceptance intentions. Moreover and most important, the findings indicate that information privacy concerns influence consumers' attitude only in the case of push, but not pull, LBA. In conclusion, the type of mobile LBA (i.e., push versus pull) is crucial in understanding consumers' attitudes and acceptance of mobile LBA.