25 items | 1 visits
The stuff for lectures and seminars on various marketing issues
Updated on Jan 11, 14
Created on Jun 28, 13
Category: Schools & Education
URL:
Digital user interface (UI) and user experience (UX) are key. In more and more areas, the primary way the customer connects to and interacts with a business is digital rather than human interface—though, of course, brand identity continues to feed powerfully into the digital experience.
Here's an example from personal experience: At New York's JFK Airport, I noticed that the food outlets featured touch-screen terminals on which customers made selections and ordered meals. Counter staff were there only to hand me the food once it was in the bag. My entire encounter with this brand—until the food was handed over by a human being—relied on the onscreen user interface: how it presented the food and how easy it was to order. In an airport bar, again a screen, not a person, was taking the orders. We selected Budweisers, which duly arrived by waiter.
Real-Time Marketing
25 items | 1 visits
The stuff for lectures and seminars on various marketing issues
Updated on Jan 11, 14
Created on Jun 28, 13
Category: Schools & Education
URL: