Philippe Borremans's List: Microblogging

When businesses open an account on Twitter, they must consider the right “Brand Voice.” One that is appropriate for what they want to say, and who they want to reach. This is a different sort of voice than the one companies have been familiar with in their traditional print and broadcast media channels, as it’s a more open and authentic form of communication.

While there is no established roadmap for launching a brand on Twitter, I’ve made some observations about some approaches to follow and pitfalls to avoid.