1) You can make an announcement or give news. (i.e. "IMC shows affiliates how to write killer subject lines")
2) You can make the reader curious. (i.e."IMC gives affiliates this secret marketing strategy...")
3) You can emphasize how the reader will benefit from opening your e-mail. (i.e. Discover tips for writing subject lines that will increase your affiliate sales.)
don't just use comments as a way to self-promote. This is what all spammers do after all.
IF you contribute something of value or open a sincere dialogue with a question or other valuable comment and post a link that doesn't appear that you are just trying to boost your own site then I will allow it here at my blog.
Some people simplify static vs. dynamic urls to an easier question: “Does the url have a question mark?” If the url has a question mark, it’s usually considered dynamic; no question mark in the url often implies a static url. That’s not a hard and fast rule though.
Order a beautiful CSS redesign. A nice design can get links from sites like CSS Vault.
Hire a publicist. Good old fashioned 'PR' (not PageRank) can still work wonders. Andy Hagans now offers a link baiting publicity service.
Swap some links. What?! Did we really just recommend reciprocal link building? Yes, on a small scale, and with relevant partners that will send you traffic.
Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors. This can be a great way to gain visibility, links, and a warm feeling in your heart.
Use the Courts (Proceed with Caution)
Hold a contest. Contests make great link bait. A few-hundred-dollar prize can result in thousands of dollars worth of editorial quality links. Enough said.
If you go to SEO related conferences, people like Tim Mayer, Matt Cutts, and Danny Sullivan are readily accessible.
30 Bad Ways to Build Links
Here are a few link buiding methods that may destroy your brand or get your site banned/penalized/filtered from major search engines, or both.
"me too"
From the same IP address create another forum account and answer your own question raving about how great your own site is.
Post on forum threads that are years outdated exclusively to link to your semi-related website.
Instead of signing blog comments with your real name, sign them with spammy keywords.
Start marketing your own site hard on your first blog comment. Add no value to the comment section
se automated bots to hit their comments
Send pings to everyone talking about a subject
(little or no customization, no personal names, etc.).
Go to webmaster conferences and rave about how rich you are, and how your affiliates make millions doing nothing.
Instead of asking people what their name is, ask what their URL is. As soon as you get their URL ask if they have linked to your site yet and if not, why not.
If the above do not work to get you a free link, offer them $1 for their time. Increase your offer by a dollar each day until they give in.
Steal content published by well known names. Strip out any attribution. Aggregate many popular channels and just wait for them to start talking about you.
Wear your URL on your t-shirt. Walk or drive your car while talking on a cell phone or reading a book. When you run into other people say "excuse you, jerk".