“In a marketplace increasingly worried about blood diamonds -- called that because, amid reports of slave labour and torture, they have helped finance horrific civil wars in countries such as Angola, Democratic Republic of the Congo and Sierra Leone -- Canadian gems have the additional cachet of being conflict-free. Producers here are initiating the concept of branded gems -- stones with a miniscule symbol like the maple leaf implanted on an edge -- and are charging a premium for them.” (Katherine Macklem, Maclean’s, September 8, 2003)