The power of the Christensen script can be seen in the care with which MOOC advocates have been following it since 2012. They first cast universities as overbuilt incumbents, the kind of places that do indeed hire
nonfaculty professionals at ten times the rate of full-time tenured faculty in order to chase high-end customers and avoid the less demanding and underserved masses. Second, MOOCsters slammed instructional employees as
opposed to innovation: articles or books by analysts like
Mark C. Taylor,
Ann Kirschner, and
Richard A. DeMillo heaped scorn on what Dr. DeMillo called "faculty-centered" universities. Third, during the 2012-2013 boom, MOOC entrepreneurs bypassed faculty to connect directly with venture capitalists, politicians, business leaders, and senior university managers. One triumph of the campaign was the
Udacity-San José State contract for three MOOC courses, which must have been the first time in history in which a university's outsourcing contract for one department's remedial curriculum was signed in the presence of the state's governor. 2014's
MOOC business plays have continued the outreach to academic managers and the sidelining of teaching professionals (e.g.,
UC Berkeley, or Udacity's
"nano degree"). MOOCs moved in so easy because they fit with the managerial ascendency over the professional authority of professors--the key
institutional goal of disruptive innovation.
Metadata/repositories institutionally set up - got nowhere (he was supporting one and knew it was not working but had a job so did it)! They were ghost towns.
Using Blogs for work as a sideline - made a difference ...in thinking about the sharing + communities of practice + collaboration - this made them realise that this can be achieved by blogging/wikis (2 years b4 got them to the conference)
Learning object = blast from the past cf some criminal act you were hoping everybody forgot about...;) LOL - assyntk on 2013-03-25