The impact of social media on public relations and advertising is fundamentally changing the profession. Brand ownership is no longer solely the domain of the institution. A brand is now defined as the sum of all conversations taking place amongst users and it's happening regardless of whether you are part of these conversations or not.
Radian6 is focused on building the complete monitoring and analysis solution for PR and advertising professionals so they can be the experts in social media.
A nice summary of this debate from my un-techy point of view from
Lloyd
Gofton
.
1. There is no killer metric
2. Track anything possible to glean
insight
3. Social media is not just about numbers
4. It’s all relative
(focus on benchmarking and trends)
5. Measuring social media does not = ROI
for social media
6. View monitoring social media as a social intelligence
programme, involving the world’s biggest focus group
Sometrics offers a free social analytics tool created expressly to track and analyze traffic, demographics, interests and actions within your social applications.
Our solution is a cross-platform, one-stop-shop, aggregating data from any social networking application on top platforms like Facebook, MySpace, and Bebo.