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Angela Connor's List: Social Media Tips
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The starting point for any business, according to Matt Rhodes, head of client services at social-media experts FreshNetworks, is ensuring you know what you want to achieve – increased brand awareness, customer retention, a feedback mechanism and so on. “Next, establish who you want to engage – new or existing customers, a certain part of your customer group or more general. Then work out where these people congregate and what will engage them best.”
The biggest mistakes companies make, he says, are implementing a tool-based, as opposed to people-based, strategy and simply choosing the best-known communities. “It may be that you just won’t be able to engage people in, for instance, Facebook,” he says, adding that sustained engagement is also key.
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Oct 19, 09
Check out BlackWidowNetwork.com or ActiveRain.com for sites specific to Real Estate.
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Dec 04, 09
Career Opportunity
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Title: Director of Social Media
Category: Communications
Req Number: 5560-HO/JP
Location(s): Oak Brook IL
Reporting to the Director of External Communications, the Director of Social Media will be responsible for developing and leading the social media strategy to support the McDonald's U.S. business both at the national and local level.
In this role, the Director will develop and proactively counsel business partners on the strategy that guides McDonald's USA program activation, as well as in crisis and issues management within social media, effectively reaching and engaging defined audiences in addition to driving awareness and trial of new food news/promotions and protecting/enhancing the overall brand.
Specifically, the Director will develop and execute the social media strategy for the U.S. Business inclusive of social networking, blogger relations, micro-blogging, crisis/issues management, brand engagement, etc.
The Director will also align the social media strategy with supported U.S. Business and global departments (e.g., Marketing, HR, corporate communications, corporate social responsibility, etc.) and with other U.S. Communication departmental areas (e.g., media relations, third parties/public affairs, external, internal and management communications).
Requirements include:
* BA degree in communications, marketing or public relations
* At least 5-8 years total communications experience required. At least 2-3 years of that experience must be in social media - i.e., developing, implementing and measuring social media strategy and programming for consumer brands and at least 3-5 years of that experience must be in public relations and/or marketing.
* Strong leadership, communication and relationship-building/collaboration skills
* Strong written and verbal communication skills
* Strong working knowledge of social networking, blogs, microblogs, mobile, user-generated sites, etc.
* Demonstrated experience in applying -
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Jan 10, 10
Women Warm Up to Brands on Social Sites
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