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Andrew Smith's List: PR and social media
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While enterprise social media evangelists may find little to surprise them here, it is not a “slam dunk” that all IT staff will have an immediate affinity for benefiting from the efficient information flow and improved collaboration and innovation potential that RSS supports. There’s still a lot of ignorance about using blogs for project support even within the IT community. It’s also questionable whether the initial positive impacts of project-level RSS feed availability could be easily replcated within a non-IT user community without additional effort.
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- On an average visit, users read half the information only on those pages with 111 words or less.
- People spend some of their time understanding the page layout and navigation features, as well as looking at the images. People don't read during every single second of a page visit.
- On average, users will have time to read 28% of the words if they devote all of their time to reading. More realistically, users will read about 20% of the text on the average page
Some other interesting findings include:
Nielsen has been interested in how users read on the web for a long time and he has determined that the truth is that people don't read very much, often scanning text instead of really reading it. His recent eyetracking studies validate this finding, as well.
Unlike with newspapers, books, magazines and other print media, it's not just images that distract people from fully digesting the web content they're reading. As social media users ourselves, we know how difficult it is to get through a long article when dealing with email notifications, pop-ups of new replies on Twitter, instant messages, not to mention that urge to check for the latest news in our RSS feeds.
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