17 items | 4 visits
Amy Johnson's List: Public Relations
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Feb 25, 09
Great description of PR role: live with one foot inside and outside the organization. Advocating for our clients and the stakeholders they impact.
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The symmetrical model, over the past quarter century, has redefined PR’s role as that of boundary spanning. As the textbooks tell it — and as I preach it — PR professionals must live with one foot inside the organization and one foot outside it. We must advocate for our clients but also for the stakeholders they impact. We walk a fine line between organizational goals and goals of society — kind of like an ombudsman or arbiter.
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