Alex Street's List: Standards and Comparisons in TV data

• Meebo found a new way in which to monetize its instant messaging client by offering branding opportunities for its Meebo Rooms and custom Sponsor Rooms
• easy media-sharing in an environment that can be created by a particular marketer around specific content.
• extensive data collection, so participating brands can better track user behavior and content uptake through Meebo
• direct way in which brands can enter social media conversations
• works by having an expandable ad that displays at the bottom of Meebo’s website, which reveals shareable media.
• Such data can in turn be used outside of Meebo
• giving brands a bit more information to work with on the qualitative end
• as it can be applied to a number of advertising and media-sharing campaigns
• there are other initiatives out there that plan on providing the tools and the distribution channels for performing such in-depth research and analysis for the purpose of allowing others to expound on some of the research conclusions.

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• Broadcaster Services Unit is responsible for the BARB Establishment Survey and the BARB Programme Attribution Service
• Establishment Survey has three main objectives
• television
• usage of TV-related equipment
• ownership
• detailed demographic information for households and individuals in each ITV area and BBC region,
• easure the penetration
• multi-channel homes
• ndividual channel penetration
• interview is conducted using CAPI

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• Audience Measurement – BARB’s Audience Measurement Service provides estimates of television viewing on a minute-by-minute basis of all channels received in the UK. The sample of 4,485 households is constructed to be representative of the ITV and BBC regions. An Establishment Survey of some 40,000 interviews per year is conducted on a rolling basis to provide the profiles of the television households for panel control purposes and to provide a pool from which new households may be recruited to the panel.
• Peoplemeter - the current method of measuring audiences for BARB

• Panel homes are selected via a 'multi-stage, stratified and unclustered' sample design.
• estimates for the large majority of panel controls are not available from Census data it is necessary to conduct an Establishment Survey to obtain this information
• 52,500 interviews
• BARB Establishment Survey is carried out on a continuous basis
• urvey ensures that any changes taking place in the population can be identified
• random probability survey
• (responsible for the Establishment Survey);
• AGB Nielsen Media Research and TNS (responsible for recruiting and metering the panel, data collection and processing).
• Ipsos MORI
• new audience measurement contract
• demographic disproportionality
• geographic representation
• Multi-channel television homes are recruited with a greater level of panel controls
• age, social class, sex, working status, life-stage, number of people in the household
• weighting scheme to introduce a greater level of representativeness to the reporting sample.

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• TNS Media Intelligence monitors and analyses broadcast and print media and advertising so our clients can decode the marketing strategies of competitors and devise winning strategies of their own.