Alex Street's List: ITV On Demand

• death of privacy
• green capitalism,
• everybody “gets” the environment
• virtual worlds
• BRIC countries
• global-not-local)
• DATA IS KING “Content” is no longer the be-all, end-all in the digital age.
• Google built its business on this premise, and Facebook’s $15 billion valuation was due to the plethora of information it has on its 58 million users. On the media-buying side, we’ve moved from mass media to precision media. Marketers now equate consumer knowledge with “insights”
• The Nielsen Television Index more than doubled its data output to clients this year
• TiVo and TNS introduced services that measure audiences for commercials and programs down to the second
• OPEN BEATS CLOSED
• he most successful companies of the age—think Google, Facebook and MySpace—are platforms that allow others to build on them

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• Broadcast TV is being liberated by new technology and we in turn are being liberated too …
• first layer is the distribution technology itself; for TV we’re talking all forms of digital broadcasting - satellite, cable or terrestrial - broadband and, you could argue, DVDs. The second layer then is the hardware on which we consume media, whether that’s a newspaper or radio. For TV, anything with a screen is now a distribution outlet
• • WTF?
• Martini TV
• people will always need channels and a schedule
• Choice can be a terrible tyranny sometimes and sometimes you just want someone else to recommend or decide for you. TV is about relaxed entertainment, stories that tend to follow a linear narrative.
• cannot underestimate the importance of the shared experience.
• Telly continues to be the most talked about thing after friends and family. 
• especially true of Event TV;
• Channels and schedules help people find the content they want and act as the cultural glue
• They are almost like a retailer
• bigger & better
• catch up
• treat
• interact and find out more
• mobility,
• Bigger & Better
• in an age of ever cheaper technology, the average cost of a TV set is increasing
• 14 specialist HD channels available through Sky and Virgin
• Catch up
• + 1 channels
• Ch4+1 contributes around 8% of total C4
• +1 channel alone reaches more people monthly than cinema.
• free web with online services from itv.com and 4OD
• Sky Anytime
• Sky put the content
• 
• the audience for the 1st transmission on Channel 4 is almost identical.  The growth is coming from the 1st transmission on E4 (purple), recorded viewing (yellow) and then lots of other smaller increments like the 1st transmissions on the 2 +1 channels and at the top of the pillar the emergence of some on demand viewing
• Treat
• traditionally served by renting DVDs
• subscription charge
• ”Near on demand” services
• downloads from Five Download or 4OD
• balance between paid for content and/or advertising.
• Depth and interaction
• Conversations
• fan clubs
• licensing successful TV content
• online forums and communities
• red button interactivity
• “user generated content”
• mobisode sent to your mobile. Extended content, if you like.
• Mobility
• an download it to ipod and take it with you.
• Apple TV takes stuff that comes into your PC (like Web TV) and transfers it to TV screen.
• Viewing context
• Internet TV
• 
• internet TV is divided into 2 types.
• Web TV which uses the most common internet operating system: i.e. the World Wide Web.  This is sometimes called open source
• IPTV or internet protocol TV which uses a range of proprietary internet operating systems.  This is called closed source
• PTV can either come to your TV screen like Virgin, tiscali and BT vision or can come direct to your PC like Joost.
• Web TV comes to your PC screen via the open source world wide web. You can then stream the content you want or download the content either as progressive downloads
• Kangaroo will initially sit on the web but will eventually be downloadable via IPTV services

• TV + online media

    

  We regard broadcast TV and online as hugely complementary
• spikes in query volume following TV exposure both editorial & ads.”
• ‘lead medium’ does not convey any sort of arrogance, but simply TV’s role as a campaign foundation and catalyst
• search and other online response media are giving TV some of the immediate ‘countability’ it lacked.
• When commenting on the Cadbury Gorilla journalists only ever seem to write about the 12m YouTube viewings and completely forget to mention the 520 million broadcast viewings that helped generate them.

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