Alex Street's List: Education and Publising

• • this is below expectation, see below
• In April, users watched 63.2 million videos on Hulu and its partners' sites and its viewers spent on average viewing 129.3 minutes per month,
• Hulu's figures remain a far cry from those of YouTube, where users watched more than 4 billion videos in the same period. Its viewers spent about 90 minutes per month watching.
• the analyst said he had expected as many as 80 million to 100 million videos to be viewed on Hulu by now given its line-up of

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• Hulu’s developing a library of great long-tail content, but it’s limited by the fact that this content is only available through their Web interface on a computer. To get really big, Hulu will need to cut deals to deliver its content to Internet set-top boxes like Apple TV and work to make viewing Internet television

• Hulu users are streaming over 63 million videos and, on average, are watching over two hours of video per month each.
• Hulu is not just a destination site; it also syndicates content to a network of other sites, such as AOL, Comcast, MSN, MySpace, and Yahoo. Today they’re announcing that they’ve also signed up TV.com, TVGuide.com, Break.com, Zap2it.com, BuddyTV, Flixster, and MyYearbook
• Hulu users can now send videos directly to MySpace, Facebook, StumbleUpon, Reddit, Windows Live, Delicious, Google Bookmarks and Digg
• The site focuses exclusively on professional content and does not take on YouTube directly as a viral video destination.

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• • which is why their pocket won't be lined with gold!
• they haven't been able to monetize Youtube's traffic in a profitable manner
• outube business model is broken and there is no light at the end of the tunnel

  • bang on
• Hulu doesn't serve up more videos than Youtube. They aren't even remotely close in number of total users or videos served. But there is one area in which Hulu is just stomping up and down Youtube, and another in which Hulu is laughing at Youtube all the way to bank.
• Hulu posts clips, not full episodes, clips on its Youtube channel and elsewhere on Youtube
• Those clips are preroll AND overlays AND post rolls promoting Hulu and its full episodes of shows and movies
• We pay you nothing, and you send us traffic that generates ad revenue for us.
  
• Hulu is just stomping all over Youtube;
  1. Revenue Per Video
  2. Revenue Per User
• Hulu has one HUGE advantage over Youtube, it has the right to sell advertising in and around every single video on its site.
• on its site that it has a licensing deal
• Youtube on the other hand, has that right for only the small percentage of the videos
• Youtube isn't supposed to know what they even are.
• Hulu is a media site that presents videos with advertising

  • Bang on definition
• Digital Millennium Copyright Act
• Youtube ts a hosting service
• Its not allowed to know what videos are uploaded by users and its not allowed to generate revenue against those videos. It can only sell advertising around videos it has licenses to
• Which site currently has more monetizable video and traffic
• Because Hulu can monetize 100pct of their growing traffic, they should be in a position to pay for the best content available
• will also increase the cost to Youtube for the content they want most to license
• the more traffic Hulu generates, the more money it makes. The more traffic Youtube generates, the more money it loses.. Maybe they think they will make it up with even more volume ?
• Hulu (being backed by Big Media), directly or indirectly, has to fund all of it's media. Not sure that the economics of either site are great...but if Hulu properly accounts for its fair share of the cost of the content it hosts, then its probably very deep in the red as well.
• YouTube will ever be a uber profit maker but you can't deny the impact and influence it has on our society

  • cultural imapct vs financial

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