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Akshata Malhotra's List: Contextual Indian Trends

    • India has 150 million mobile internet users
    • Narayanan highlighted that the mobile ecosystem is undergoing a major change. The number of mobile web users is increasing at a faster pace. He estimated that India has about 150 million mobile web users as of now. Sharing the key findings of a survey conducted on Google's mobile ad network, AdMob, in India, he pointed out that 78 per cent mobile web users were in the age range of 18-34 years, 75 per cent mobile internet users were males, and 23 per cent of the mobile web users accessed internet via smartphones. Nine out of 10 mobile internet users were graduates.

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