Okay, now what?
Slideshow by Paul Adams, former Google UX lead, now at Facebook
Okay, now what?
social networking site where people connect with others who share a desire to learn or do something
en used for years in supply chain management operations in many sectors. What’s happening now is that marketers are beginning to apply the technology’s ability to automatically capture accurate, real-time data to create more engaging brand experiences and build brand loyalty.
One way marketers are leveraging the technology is to create more efficient opportunities for brand engagement. One example is Coca-Cola’s recent RFID enhanced e