In addition, Compliance Week also notes that, “Reputation risk is viewed by the majority of executives and investors as the most significant threat posed to a company’s global business operations today… and [executives] find it harder to recover from a reputation failure than to build and maintain reputation.”
In fact, it takes approximately 3.5 years for a company to recover from a reputation failure.
Furthermore, though existing on a much larger, ethno-religious scale, a country is also a brand and nations need not be looked at much differently in terms of recovering from the nasty blow of a few bad presidents (or dictators).
With this in mind, when looking at a country’s image (PR, marketing, brandin
ach of these different uses of the term provides a different view of the concept. Pitk