Content marketing is booming right now, with 73 percent of business-to-business content marketers reporting that they are using more content now than the previous year. The trend of content marketing has lead to an increased demand for quality material over keyword-optimized articles. The website content writer now needs to display competent and detailed knowledge regarding the topic at hand, rather than simply creating extemporaneous articles based on general knowledge. This may drive many writers more firmly into niche markets.
The new great frontier for the freelance writer is the arena of self-publishing. Self-published material has gone up by nearly 300 percent since 2006, showing no signs of slowing. While self-publishing used to require significant financial backing, it’s now as simple as the click of a button. However, self-publishing isn’t an instant key to success: the volume is now so extreme that authors need to go to great lengths to distinguish themselves from their competitors.