Ad 2 San Diego's List: Industry News

he Five Eras of the Social Web: \n\n 1) Era of Social Relationships: People connect to others and share\n 2) Era of Social Functionality: Social networks become like operating system\n 3) Era of Social Colonization: Every experience can now be social\n 4) Era of Social Context: Personalized and accurate content\n 5) Era of Social Commerce: Communities define future products and services

Amid the downturn, revenue for U.S. marketing-communications agencies ticked up 3.7% to $33.7 billion in 2008, according to Ad Age's Agency Report.

Disney has announced that it’s acquired a stake in quickly growing video site Hulu, joining News Corp and NBC Universal in the venture. That means

THE advertising industry needs to do a better job of advertising itself, speakers and attendees at the 2009 American Association of Advertising Agencies leadership conference here said.