"300-watt floodlights. It will feature custom-printed opaque vinyl sheeting bearing the red-and-white Ricoh logo. The sign will be green, nevertheless, a message “to customers, other companies and the world that resources and energy can be used creatively,” Mr. Potesky said. “The point is that there are ways of being environmentally friendly to the planet, even on a billboard.” "
"nnually. Coke’s billboard alone will represent the equivalent of taking 75 cars off the road or converting 38 homes to clean energy for one year."