Thich Nhat Hanh, the 87-year-old Zen master considered by many to be the father of mindfulness in the west, says as long as business leaders practice "true" mindfulness, it does not matter if the original intention is triggered by wanting to be more effective at work or to make bigger profits. That is because the practice will fundamentally change their perspective on life as it naturally opens hearts to greater compassion and develops the desire to end the suffering of others.