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Before you post your photo to Instagram, there are two things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram. Most Instagram users login in the morning, and in the evening, on their way home from work or school. According to analytics company Simply Measured, the best time to post on Instagram is on Wednesdays between.For brands, the least favorable time to post is in the middle of the night because an Instagram photo typically has a life of only around 4 hours before it gets buried in followers’ feeds.Post at times throughout the day that you can assume your audience has down time and is checking their accounts. For example, instagram followers if you’re a company whose target audience is high school students, post your photo in the afternoon during the time high schoolers are on their lunch break. Or, if you’re a business with lots of New York City- or London-based followers, think about posting during rush hour when you know folks are stuck on trains or busses and have nothing else to do but check their phones.Think of your brand’s Instagram account as your followers’ backstage pass, or a behind-the-scenes look, at the inner workings of your company. People don’t want to see the same highly polished images your brand uses for adverts, they want to see images that are more relatable and less edited.The content you post on Instagram doesn’t always have to be marketing driven, it can be just for fun! After all, these kind of photos often get the best engagement. Stop thinking so much about how to get you’re going to get your branding message across and focus on the essence of the platform, which is a human-centric and playful.Your Instagram account should strive to highlight your employees and the work they do. Even if your business employs hundreds of people, featuring even just a few faces from behind your brand allows your brand to appear much more transparent with your followers.When you upload a photo to Instagram from your phone’s photo library, Instagram will make you crop it into the shape of a square. If you want to feature an entire photo without cropping it, Squaready allows you to do this.
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