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We all want to be more popular on our social media profiles. As marketers, we need to be more popular. It’s kind of our job.So we do all the typical stuff: Read articles, use Buffer, follow best practices…whatever else we’re supposed to do.In my recent experiments with Instagram, instagram followers free I figured out a few new techniques that not many people are using. Try these overlooked ideas, and watch your Instagram audience explode.It’s not enough just to use the hot hashtags. Your goal is to use the most relevant and highest traffic hashtags. Does this sound a little bit like SEO? There is a lot of similarity. Hashtags are the Instagram equivalent of keywords, so you need to find out which ones your target users are most likely to click on.If you choose the wrong hashtags, you won’t get the level of engagement that you’re looking for. Here is an example. Jawbone, maker of a fitness tracker, tried to use the power of hashtags on Instagram. They chose the hashtag #knowyourself, because it matched the theme of their marketing. Unfortunately, the #knowyourself hashtag was too generic. A lot of people were already using it, and those who were interested in clicking on #knowyourself didn’t engage with the theme that Jawbone was pushing.Some of my biggest costs were giving away prizes. I gave away nice stuff, which really caught on. Obviously, however, I leveraged my giveaways to get more followers. A single giveaway could score me a few thousand extra followers, which turned into more popularity later on down the road.
When using the micro-blogging service Twitter, by default you get email notices whenever anyone signs up to “follow” you (when you follow someone on Twitter, their Twitter posts, or “tweets,” display on your main Twitter page, along with Tweets from everyone else you follow). A few weeks back, I noticed that I was getting inundated with new followers with names such as “moneymadman,” “getgooglewealth” and “make money online.” One of the charms of Twitter is that you only see tweets from the people you follow, gain twitter followers therefore making Twitter a safe haven from spam. At least, that’s what I thought.That inundation of new followers gave me insight into the world of “follower spam” on Twitter, which has been a growing problem since last spring for the nascent service. The way it works is that an online marketer sets up a Twitter account and then asks to follow hundreds of people, hoping that some small percentage will follow them and see their commercial messages — and then click through to buy a product.While there is nothing illegal about this practice, it gets to be annoying for people who have to sift through their list of followers to see whether those people are spammers not worth following or colleagues they might want to follow. The growth of spam on Twitter has led to various community efforts such as the Stop Twitter Spam blog and the My Tweeple application to more easily monitor your followers.Twitter itself has hired a “spam marshall” and is now looking for another spam engineer. According to Twitter co-founder Biz Stone, the company has been shutting down accounts of users who follow large numbers of people with little reciprocation — the telltale sign of a follower spammer. (See this Twitter blog post explaining “spammy behavior” that raises red flags.) Stone told me Twitter would beef up its spam-fighting unit while working with the community to fight the problem.
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