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Struggling With Small Business Social Media Marketing

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Right now social media marketing is hot!The way people get information online from social networking is amazing.Small businesses are having a hard time marketing their business. Because people are getting their information online Yellow Pages no longer work. register for instagram online SEO is too hard for most small business owners to do. However, social media marketing is something any business owner can do. Marketing your small company may seem daunting but there are several easy ways to get the word out. Freelance journalist and copywriter Dina Behrman looks at 10 of them. A blog is a great, low-cost way of engaging with existing clients, as well as attracting new ones. Make sure you update it regularly with relevant content, to keep your subscribers interested. Grow your blog followers by leaving comments on other people’s blogs.Make the most of your local newspapers by sending out a well-written press release. A new business launch, a new contract, the creation of extra jobs, an open day/seminar, all make for interesting local news stories. Local press coverage is valuable because you’re targeting potential customers who live nearby, and of course, it’s free. Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scarce resources.Most important among these is time, especially the owner’s or solopreneur’s time since there’s always something else that needs to get done that will yield an easily measureable return.The research found that about three out five small and medium size businesses couldn’t track financial results for their social media efforts.

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Use integrated marketing

There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So think of different ways to communicate with potential customers – classified ads, leaflets, how do you post pictures on instagram online social media, sales letters, etc.If your customer has just purchased an item/service from you, seize the moment and send them a note (a letter or email) thanking them for their business and informing them that they can take advantage of a special discount on their next purchase. Remember to include an expiration date so that they act sooner rather than later.Get a professional-looking brochure, advert or flyer printed up and make sure you enclose it in all your outgoing mail. This way you save on postage, as you were posting something anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now.Finding new customers is great, but what about keeping existing customers? Use newsletters to focus your marketing on past customers. If printed newsletters are too expensive, consider an e-mail newsletter sent to people who subscribe at your website.Aim to turn a one-off customer into a loyal repeat customer, by ensuring they remember you. To do this you need to give them gentle reminders of why they might need you, without bombarding them. Achieve this by using social media such as Facebook or Twitter (e.g. create a Facebook business page offering interesting content, discounts, offers, etc) and by using email marketing (e.g. ask customers to sign up to receive your e-newsletter).Create a well-written classified ad and use an internet ad directory, where you can post ads for free. Try Gumtree or Vivastreet.

Send a small ad on a postcard

Get a postcard printed up, and send it to prospects in your target market. People are more likely to read a postcard if the message is brief. A small ad on a postcard can drive a high volume of traffic to your website and create extra sales leads for a relatively small costTake a fresh look at your website instagram followers fast free could it do with an update? Your website acts as free advertising for your business, so make sure it looks the best it can. Your site should be focused, and simple to navigate, with great content. Ensure your web copy is free from spelling and grammatical errors, that it conveys the message you wish to get across to your visitors and that it does so in a compelling way.Gaining sales means gaining trust. When you increase the transparency of your company through social media, people have a much easier time trusting you. Creating a web of profiles on Facebook, Twitter, LinkedIn and niche oriented industry websites gains you new customers and relationships. As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track.Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results.Entice prospects and clients by offering them useful content at a general level. To be effective, this content needs to be more than a thinly veiled sales pitch. Rather you must think in terms of providing practical help that your audience can use or they’re liable to talk about how pushy you were.

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kaylasilva

Saved by kaylasilva

on Nov 07, 15