How to Choose Your Channels

Social media has a 100pc higher lead-to-close rate than outbound marketing, while 24pc of companies using social media saw a direct increase in revenue, according to a recent QuickSprout report. Below, I’ll take you through how to choose the right social media buy instagram comments likes channels based on your target audience, resources, company type and competitor activity. I’ll also share my top tips for maintaining your social media presence with free and easily accessible tools. Read on to discover how to keep your audience engaged through the creation of a well-planned and perfectly-timed social media strategy. Before you choose your social media channels you need to ask yourself two very important questions: ‘Where your are my customers?’ and ‘Where are my competitors?’ To find out where your customers are you will need to research the demographics of the main social media channels. You can then choose the channels that are best suited to your target audience’s demographics, interests and online behaviour. Most social media channels will give you a breakdown of their target audience demographics so take a look through this and also keep an eye on industry reports and surveys that can reveal valuable information to help guide your decision.

How to Choose Your Social Channels: Resources, Time & Company Type

Other factors can affect your channel selection such as the staff resources you have at your disposal, the time you have for social media management and the type of company you run. For example, if your company is B2B focused you might want to create a LinkedIn presence and target your content to the professional buy instagram followers world. If your company is B2C, on the other hand, you might want to consider creating a Facebook page. What if resources are tight and time is an issue? it’s best to create one or two relevant social media accounts and manage them effectively rather than creating multiple accounts that you may struggle to keep updated with quality posts. hoose a suitable staff member to manage your social media channels - ideally someone with a good command of the English language and a friendly and engaging manner. They will need to effectively handle any comments or complaints your company might receive. You can use a social media management tool like Hootsuite to monitor all of your social media activity and help you create and schedule posts for your preferred publishing time.