Understanding the Primary Goals of Social Media

Environmental rights defenders, like most rights defenders, sometimes have to depend on mass information dissemination to create public outcry, urging action from governments and companies when diplomatic channels fail and legal channels are compromised. The growth of social media platforms such as Facebook and Twitter has made them vital advocacy tools for ERDs, and most are using them to expose major transparency, rights and ecological violation activities. The risk here is that social media profiles can also be used to monitor and locate ERDs who are targeted by either governments buy twitter followers or companies. Sensitive information such as names and phone numbers, as well as photos of self, family and home can be extracted from social media platforms and used to piece together your movement and association patterns, making it easy for adversaries to find and harass you, arrest you or disrupt your work. Sometimes, adversaries may use your social media pages and accounts to maliciously spread propaganda and try to discredit your work.

You’ve Set the Stage, Now Start Building a Plan

Looking at your business with each of the above goals in mind helps you set the stage for your social media efforts. This post isn’t aimed at telling you what to do, I’m simply trying to get you to figure buy twitter followers out why you want (and need) to do it. If you’re small business looking to take your social media efforts up a notch (or maybe even just get started,) take the time to define at least two goals from the categories above. Once you’ve identified your desired outcome, you’ll be a lot more ready to start mapping out the path to get there.

Create ACHIEVABLE Social Media Goals.

Your social media goals need to challenge you but not stretch you too far where the are not attainable or achievable. Take inventory of your baseline knowledge, skills and resources to ensure you can accomplish buy twitter followers your goals. Sometimes it’s a good exercise to test your resourcefulness to see if you can accomplish what might appear unattainable. However, you need to be somewhat realistic. For example, do you have the right staff and properly maintained of social media channels help you with your mission. And like a rubber band, if you stretch your resources too far, you infrastructure might break.