If you are a business owner or marketing manager, the customers you might like to cater to are probably all active on one social network site or another. Because of this, you should establish a social media presence and take your business to them. Do a little poll within your existing customer base, and see which social networking sites they are part of.
If you want to maximize your social media efforts, make sure they all tie together through links. Tie in things like your Facebook, Youtube, and Twitter accounts all together. List your blog and your Facebook page on Twitter. When you create links to your different social media profiles, you will increase the number of ways that potential clients can view your content.
Put a Facebook "like" button on the top right corner of your blog. That way, folks will "like" you on that site. Visitors won't need to navigate away from your blog to give you a "like". Making things easy will make it more likely for people to perform an action.
Give offers that are exclusive to your followers on social media. Offer customers something exclusive that is unavailable elsewhere. Try doing a giveaway or contest for your followers. If that is not something that interests you, try offering them an exclusive product or service. Another thing to try is to make announcements about your business directly on your social sites. Click her latest blog
more details about the best influencers. Make them exclusive to social followers.
Reach out for help from professionals when it comes to establishing your social media presence. This market is huge and you will find their are designers who are capable of helping you with your media strategy. However, this option will cost you money so be prepared for that.
Interact with the customers as long as you can. In some circumstances, it may be helpful to comment on their blog posting or current Facebook status. However, don't join a private conversation. Your responses should be limited solely to discussions centering on your business, product, or service.
Make use of Twitter related tools, like Twellow. These tools can help you locate people in your target audience, as well as find users who are influential. From these, you can come up with a list of folks you should personally follow, in the hopes that they do the same to your content or accounts, too.
Social media is a great way to draw in new customers. Keep followers informed about both your online and your live endeavors from special sales to new store locations. Put printable coupons on your Facebook page to lure your Facebook friends into your stores. Generally, there must be some incentive for people to add you or subscribe to you on Facebook.
If you really want social media to work for you, you have to make visitors feel like they are important and that you understand what they want. When a customer makes a suggestion, you can safely assume that others share their opinion. Let customers know that you care about what they think.
When do you get the most responses and re-tweets? This data will help you target the best time of day to send your own tweets. Regardless of how it fits into your own schedule, you want to send your tweets when the largest number of followers are likely to see them. An automated service can help you launch your messages in this ideal window.
When looking into building a Facebook page for your company, research how similar companies are using their pages on the social network. Study their design and content, and you'll be surprised by the unique ideas you come up with. Be sure your page is appealing and sticks out from others.
Use social media for incentives, but don't overwhelm your customers. Potential buyers have no patience for high-pressure sales tactics. Have a set schedule each week where you post an incentive so customers always know when to look and locate them. This allows you to offer discounts without your customers feeling coerced or spammed.
As you can tell, use of social networking sites is smart and effective for your business marketing. You can engage any customer one-on-one, speak to the masses and tailor everything the world knows about your business all in one easy to use and cost effective place. If you try out this form of marketing, you will be amazed at the results.