Branding and Employee Communication

In the I-HR publication, moderator Beth N. Carvin asked if the notion of marketing could possibly be used effortlessly to boost productivity and maintenance. This is an extended version of my a reaction to her question:

Yes, I believe you can use the notion of marketing as a tool for improving employee productivity and retention.

Let's approach it from the perspective of a manager communicating with their subordinates. Then we may say he, if the manager sets out to build a good status over time and over a number of communications or she is embarking on a branding exercise. It is an attempt to create the goodwill and trust required to have messages both acted and recognized upon.

Marketers marketing products and services do basically the same thing: send out some messages designed to develop a good reputation over time.

And, when communications to employees create confidence and goodwill, then communication delivered next can be utilized communication to improve maintenance and efficiency.

For example, in publishing staff newsletters for my corporate clients, I have always emphasized the need certainly to provide articles and information of value to readers (the employees). By doing that, employees come to see their company publication as a not, and useful resource management propaganda. That, in turn, opens the doorway to asking workers to complete or not do certain things (security precautions, for example), and getting a positive response from their website.

In a sense, referring to this method of building trust and goodwill as advertising may be only a semantic exercise. Nevertheless, I do believe that whenever we place a name to a procedure, we ensure it is easier to recognize and follow. And, that could be the true value of referring to advertising in the context of employee communication.

Let us also because it is essential to remember different functions of communication in retention and productivity, look at this problem in a wider sense, too. Three general kinds of interaction number within our thinking: educational, contextual, and motivational.

Educational interaction provides information that helps others do their jobs more effectively. Contextual connection supplies the bigger picture, which will help readers do their jobs better. And motivational connection shows readers the benefits of once we have wanted performing.

The interaction must be precise, timely, and practical, to create trust and goodwill. The folks who get our communications ought to be able to know they, and act on them can act on them with full confidence.

The connection must certanly be appropriate and helpful. The issue should be put by it into a framework that helps the others understand how specific projects or issues fit into the ideal move.

And, the motivational communication must concentrate on them, not on you. It should demonstrate to them the significance of their advantages.

In summary, think about advertising whilst the process of building trust and goodwill, a process that means it is possible to increase efficiency and retention through conversation.Jett Media Group

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