The Blogshop Phenomenon in Singapore

Within the early years from the blogshop business (2006-2008), the owners were young females aged amongst 16 and 20. The majority of them were nevertheless in college and didn’t begin out together with the aim of getting entrepreneurs. A lot of thought it was a fun and uncomplicated way of selling off their secondhand apparel on the net, as well as the funds earned from these sales would go towards funding their future style purchases.

Immediately after some months, some realized the prospective of fashion e-commerce plus the large marketplace of prospects who were willing to devote between $15 to $40 for a piece of clothes on-line with out needing a physical fitting. Looking to fulfill the demand of their clients, these owners went to supply from apparel importers at City Plaza in Singapore and a few even went on frequent sourcing trips to Bangkok to bring back huge supplies of inexpensive clothing.

How do they sell clothing on blogs?

It seemed questionable to begin a enterprise working with Livejournal blogs together with the lack of a correct net framework, inventory control, checkout and payment processing systems. But these young female entrepreneurs were not deterred and came up with different unique hacks. The 4 points under were essential variables that contributed towards the achievement and reputation of Blogshops in singapore within the competitive e-commerce industry:

1. Weekly time-specified launches

As a tiny business enterprise starting out, it could be difficult to stock up clothes in hundreds of diverse designs without the need of incurring huge costs of warehouse storage expense and labour expenses. Rather, blogshops introduced a series of 5 to ten diverse styles with limited availability in the type of a themed collection format. The collection would launch weekly at evening in between 7pm and 10pm, and clients had been informed by way of e mail newsletter a number of days before the actual launch.

2. Backorders

Backorders were offered a couple of days just after a thriving promoting out of a collection launch; additionally, it gave those consumers who missed out on the launch an opportunity to purchase sold out designs. It was guaranteed income for the owners, as clients would must pay upfront to buy sold out designs that have been on backorder. Backorders would take two to six weeks to arrive ahead of they were shipped to shoppers. The quantity of styles out there on a backorder was an indicator with the popularity of a blogshop.

3. Gmail

Gmail was a must-have tool of any blogshop owner. Firstly, It was made use of to issue order invoices manually to prospects soon after they commented around the items they wanted on Livejournal. Secondly, blogshops sent mailers in bulk to inform consumers of pending launches and the arrival of backorders. Thirdly, Gmail labels had been made use of as a tool to maintain track of people that had made payment by tallying the payment details of buyers’ bank accounts against the owners’ bank accounts. Well-liked blogshops normally exceeded Gmail’s 500 each day messages sending limit during the launch of a new fashion collection.

4. Trust

Payment is an essential mechanism to close the obtain loop in e-commerce. Having said that when buying at blogshops, buyers had no option but to trust sellers with upfront payments to sellers’ accounts. POSB/DBS world wide web banking was the major option of payment accepted by sellers, but buyers typically had to wait as much as 48 hours for their payment to be manually verified by sellers via email.

There was no payment protection for sellers in the case of non-fulfilled orders, hence purchasers preferred purchasing in the more preferred Blogshops singapore to prevent acquiring scammed. When it was slow and inefficient for owners to confirm just about every single payment e mail, there had been no transaction expenses involved and most consumers had an active POSB or DBS account.

Remain tuned for part two of my appear in the blogshop phenomenon where I will talk in regards to the golden age of blogshops and the prime blogshops in Singapore.