How Are Bakeries Adapting to the Natural Sweetener Trend?

Bakeries in Champaign, IL, are embracing the natural sweetener trend by using honey, maple syrup, coconut sugar, and dates instead of refined sugar. They reformulate recipes to maintain texture and taste while highlighting cleaner labels. Vegan and health‑focused options are rising, and customers enjoy treats that feel wholesome without sacrificing flavor. Creative marketing and ingredient transparency are key to this shift.