Why didn’t the redesign lead to any growth, even though everything looks way better and more appealing now?

I had high hopes for the app redesign. It actually took a lot of investment from my side. The idea was to refresh everything and get closer to the competitors, whose apps look way simpler, clearer, and more visually pleasant. In the end, things got even worse, and all the metrics dropped right away.

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Why didn’t the redesign lead to any growth, even though everything looks way better and more appealing now?

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Comments (2)

milkyf on 2025-08-14

If you’ve just noticed that your metrics dropped, and it happened right after the redesign, then maybe it makes sense to reach out to new ui/ux specialists and also do a ux audit. All top ui/ux agencies offer this kind of service, but try here. Usually audits are done before redesigns, but also when business metrics are dropping and there’s still a chance to fix things before it’s too late.
frankopalazzo on 2025-08-14

Are you sure about the specialists you worked with? There are so many ui/ux specialists on the market now, I honestly don’t even know how to tell the difference between someone experienced and someone who just started, didn’t say anything about it, and messed everything up.

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