Cookies for Kids' Cancer fights for the vulnerable | Crain's New York Business

"Kids with cancer don't make headlines," her son's pediatrician told her. So Ms. Witt, whose day job is public-relations director for Oxo in Manhattan, went into baking mode. With the help of 200-some volunteers, she produced about 96,000 cookies for her first bake sale for cancer research. She netted $420,000.

"I wanted to challenge myself," she said. "I wasn't looking to raise just a couple hundred dollars."

The following year, Ms. Witt launched her nonprofit, Cookies for Kids' Cancer, which helps companies raise funds through sports tournaments, fun runs and bake sales. More than once, the group has been the beneficiary of a baker trying to break a Guinness world record. In the past five years, Ms. Witt has raised $8 million.