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The Wii's success is due to its innovative controller. Whereas on Sony's PlayStation 3 a player might press a button to make a game character hit a tennis ball, on the Wii the player waves the controller through the air, as if hitting a real ball.

Instead, Nintendo Enhanced Coverage LinkingNintendo  -Search using:Company ProfileCompany DossierNews, Most Recent 60 Dayswill remain small, innovative, and reliant on a culture in which copying what has worked for other companies is a mark of shame.

Nomura's Mr Sakurai says: "It's not a question of headcount, but of creativity."

Instead, Nintendo Enhanced Coverage LinkingNintendo  -Search using:Company ProfileCompany DossierNews, Most Recent 60 Dayswill remain small, innovative, and reliant on a culture in which copying what has worked for other companies is a mark of shame.

Nomura's Mr Sakurai says: "It's not a question of headcount, but of creativity."