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AmazonFresh Is Jeff Bezos' Last Mile Quest For Total Retail Domination | Fast Company | Business + Innovation
Article regarding Amazon.com's "AmazonFresh" and how the company founder and CEO Jeff Bezos is using it as a way to experiment with the company's ultimate goal: Same Day shipping every where!
http://www.fastcompany.com/3014817/amazon-jeff-b...
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By Green Street Advisors' estimate, 10% of the country's large malls will close in the next decade.
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"If you don't innovate and address who your customers are, you become irrelevant."
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Amazon's "Lockers" program, in which huge metal cabinets are installed at 7-Elevens and Staples in select cities, letting customers securely pick up packages at their convenience instead of risking missed (or stolen) deliveries.
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Bezos has turned Amazon into an unprecedented speed demon that can give you anything you want.
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Bezos is willing to lose money on shipping and services in exchange for loyalty.
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