Web Marketing For Dummies Cheat Sheet - For Dummies
http://www.dummies.com/how-to/content/web-market...
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Tips for Marketing on Your Own Web Site
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Attract attention with your home page and headline.
Maintain interest with text that’s about “you,” not about “me.”
Build desire with frequently updated content.
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Include many calls to action.
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Make your site easy to use and navigate.
Post your phone number and street address on every page.
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Collect e-mail addresses to communicate with prospects and customers.
Test your site before launching it.
Use results of your traffic and sales statistics to improve your site.
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You should see those increased sales once your site accomplishes these goals:
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Draws new visitors to your site.
Keeps them there for several pages.
Brings them back for repeat visits.
Answers “What’s in it for me?”
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Blogs, wikis, chat rooms, and message boards
Social networking or guest book pages
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Free postcards, screensavers, music downloads, or other offers
Games and contests
Coupons, discounts, or free shipping
Online events
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The Web sites in this list can help you define and find customers:
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