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The Four Ways to Manage Digital Talent and Why Two of Them Don’t Work
"Digital has not only forced us to reimagine where and when work is done, but also who is going to do it. Digital leaders are experiencing new challenges as they compete for digital talent that is in high demand. They are dealing with three key shifts: (1) a shortage of talent with the requisite digital and social skills, (2) the need for flexibility to scale according to project requirements, and (3) skilled digital workers often choosing to work as freelancers. "
http://sloanreview.mit.edu/article/the-four-ways...
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We have been able to identify four distinct approaches to managing talent in this challenging environment (see Figure 1): Aligning, Orchestrating, Architecting, and Curating.
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Sixty-four percent of the companies we studied were in the lower quadrants of our framework, and often straining to manage a hybrid workforce with IT systems and HR capabilities designed around a more traditional full-time employment approach.
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Adapting to the expectations of the digital marketplace is critical to attracting and building a relationship with the value-adding talent.
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Test-and-learn environments are not just about new ways to approach how work is done, but also who is doing the work.
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