george jensen (endurant)'s Public Profile in the Diigo Community

Member since Mar 23, 2009, follows 4 people, 2 public groups, 113 public bookmarks (113 total).

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B2B Marketing: Persona-based marketing: Powerful tools for connecting with prospects and customers on 2009-11-10
- - george jensen on 2009-11-10
    
    A certain type of persona do not promise success. The process of persona analysis is the key and knowing how & when to transition to a new persona group is essential to success.
- Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer-based on real-life data and intelligence-and then using that character as the touchstone for promotional and selling decisions.
- 1 more annotations...
- - Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? How does he spend his time? How does she like to be sold to?
Website Design for the iPhone | Practical eCommerce on 2009-09-07
SEMANTIC FOUNDRY, LLC on 2009-09-06
Experience Design: Why Pages Are The Last Thing You Need To Worry About on 2009-09-03
The Process Toolbox on 2009-08-17
Computer Desks Computer Desk Wood Ergonomic Office Furniture oak on 2009-08-09
20 tips for writing for the web | FatDUX | blogging about user experiences on 2009-08-08
Information Architect - Websites Job in Columbus 43215, Ohio US on 2009-08-08
SGA - July 9 - Future of Marketing on 2009-07-28
HMUG: Unix How Tos on 2009-07-22