Joe Maffit

• Now along come the 76 million members of Generation Y
• For these new 20-something workers, the line between work and home doesn't really exist. They just want to spend their time in meaningful and useful ways, no matter where they are.
• The first challenge for the companies that want to hire the best young workers is getting them in the door. They are in high demand
• and they have high expectations for personal growth, even in entry-level jobs.
• And entrepreneurship now functions as a safety net for this generation. They grew up on the Internet, and they know how to launch a viable online business.
• With all these options, Generation Y is forcing companies to think more creatively about work-life balance.
• "People would rather stay at one company and grow, but they don't think they can do that," he says. "Two-thirds of the people who left Deloitte left to do something they could have done with us, but we made it difficult for them to transition."
• Old assumptions about what employees value in the workplace don't always apply with Gen Y. Friendship is such a strong motivator for them that Gen Y workers will choose a job just to be with their friends.
• Sun Microsystem's telecommuting program, for example, has kicked into high gear in response to Generation Y's demands. Today more than half of Sun's employees work remotely.

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