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Piet Zwart Institute - Copyright, Cultural Production and Open Content Licensing

Tags: access, content, copyright, cultural, culture, open, production on 2006-12-07 -All Annotations (0) -About

more frompzwart.wdka.hro.nl

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SMLXL - Pop Idol: The fake plastic trees of reality TV of participatory democracy in close-up?

Tags: culture, idol, participatory, pop on 2006-10-02 -All Annotations (0) -About

more fromsmlxtralarge.com

but it is worth considering for a moment what drives this explosion of networked conversations and participation. The reality is that humans are a "WE SPECIES." That means that humans have an innate and fundamental need to connect and communicate.
Here are 8 key points to consider as a commercial broadcaster

1). Attraction = Pull to engage. We are deeply social

2). Co-creation / participation / peer production / collaboration /

persistent conversations

3). Transparency and authenticity are key components of any engagement

initiative.

4). Flowability of content across all media platforms

5). Valuable and contextual content

6). Idea driven

7). Deliver a memorable experience

8). Editorial can link to commercial revenue streams
When I can be identified as myself within a group context, and listened to, that is important to me."
Lets consider the success of Pop Idol vs. that of Stars in Your Eyes.

Stars in Your Eyes, was a broadcast format where people were broadcast performing pretending as their favourite Pop celebrity. Why did it fail? Why did it not go global? Because, our notions about celebrity are changing. Why pretend to be someone else, when actually you can become famous, however you measure that, by being yourself? When you can upload your songs onto Youtube.com or Myspace.com and be discovered. Stars in your eyes was a closed platform, it did not engage or invite the massive peer-to-peer flows of communication, there was no jeopardy or social narrative that could be followed, via the internet or your mobile phone or in the news paper or on the television.

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Communities Dominate Brands: Reposessing folk culture for the 21st Century

Tags: culture, folk, network, new, society on 2006-09-25 -All Annotations (0) -About

more fromcommunities-dominate.blogs.com

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Federico 's Bookmarks tagged culture → View Popular

Piet Zwart Institute - Copyright, Cultural Production and Open Content Licensing

SMLXL - Pop Idol: The fake plastic trees of reality TV of participatory democracy in close-up?

Communities Dominate Brands: Reposessing folk culture for the 21st Century

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