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Mad Mike: You can't sell records hardly no more. In order to generate some cheese, you gotta start stepping up and playing live. That's the only way for people to give you love. In Brazil or China, these people want to get down too. They can't buy the records, but they can download and create a demand to see you. If you can get there and play live, they can give you a little love back. I feel like there is also an extinction worry. There's so much competition, these guys kinda know "Damn, I gotta step up or ain't nobody gonna know black people had anything to do with this shit.” I think quietly lurking behind the scenes, that element is definitely present. These guys feel like "I gotta step up and represent the inner city for this music" otherwise people are gonna forget this shit came from the inner city. In fact, I think a lot of people have already forgot. If it wasn't for a few freedom fighters out there we'd all be back to work. I think that element is heavy in peoples' hearts. It's sad – these guys go to Europe, they show these people how to do electronic music, how to deejay, what records go with what. 15-20 years later, you're in your 40's and the words "old school" start getting attached to you. At UR, we stay in Detroit and we pick up guys like Milton, Billeebob, Mark Flash, motherfuckers like this because you gotta keep training younger newer producers who want to make tracks.