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How Obama Dropped the Ball on His Social Media Strategy
"One of the puzzling things is how Obama used social media to his advantage during the campaign but has failed to use it successfully now... It’s like they read Chapter 1 of ‘How to Develop a Social Media Strategy’, but never finished the rest of the book."
More Truth About Twitter | Information Is Beautiful
Great stats on twitter - imagining that it was made up of 100 people.
- 20 people would be dead
- 5 people would be creating 75% of all tweets
- 55 would be women and 45 would be men
- only 5 people would have more than 100 followers (although that kind of breaks the metaphor a bit)
Why You Should be Worried About Twitter's New Terms of Service
In a sign that they may finally have come up with some ideas about how to make money, the nice folks with the unlikely names at Twitter have changed their terms of service. It seems to me that there are a couple of problematic things in there...
Limitations on Social Media as a marketing medium
It’s almost as if, on one hand, marketers and advertisers, driven by supportive businesses open to change, need to adopt Social Media. On the other side of it, the “Identity Management platforms” (isn’t that what Facebook really is?) need to figure out a way of allowing targeting of influentials without cutting their own throats by violating privacy issues.
apophenia: Teens Don't Tweet... Or Do They?
Yesterday, Mashable reported Nielsen's latest Twitter numbers with the headline Stats Confirm It: Teens Don't Tweet. This gained traction on Twitter turning into the trending topic "teens don't tweet" which was primarily kept in play all day yesterday with teens responding to the TT by saying "I'm a teen" or the equivalent of "you're all idiots... what am I, mashed potatoes?"
I want to unpack some of what played out because I'm astonished by the misinterpretations in every which direction.
Study: Facebook Increases Jealousy in Relationships
The study, published in the CyberPsychology & Behavior Journal, analyzed the effect of Facebook use on the romantic relationships of college students. The report concludes that there is a “significant association between time spent on Facebook and jealousy-related feelings and behaviors experienced on Facebook.”
6 of the best Lifestreaming solutions – The Next Web
With an ever-increasing number of places to publish content online, keeping track of it all can be difficult. Pulling it all together and presenting it all in a visually pleasing way is a surprisingly difficult task.
Google Wave dev preview hands-on and impressions
Google's new email + IM thingy
Twitter 101 for Business — A Special Guide
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
8 of the Best Social Media Extensions for Joomla
Here are eight of the best social media extensions for Joomla!
Twitter’s Internal Strategy Laid Bare: To Be “The Pulse Of The Planet”
On Tuesday evening more than 300 confidential Twitter documents and screenshots landed in our inbox. We said we were going to post a handful of them only, and we’ve spent much of the last 36 hours talking directly to Twitter about the right way to go about doing that. We’ll have more to say on that process in a couple of days.
Teens Not Into Twitter, TV, Radio, or Newspapers, Reports Young Morgan Stanley Intern
Matthew Robson, a 15-year-old intern at analyst firm Morgan Stanley recently helped compile a report about teenage media habits. Overnight, his findings have become a sensation...which goes to show that people are either obsessed with what "the kids" are into or there's a distinctive lack of research being done on this demographics' media use. Robson's report isn't even based on any sort of statistical analysis, just good ol' fashioned teenage honesty.
February Roundup: Social Networking Sites For Kids | Social Media Mom
Social networking is definitely not limited to adults. As you can see, there is a wide variety of sites that are geared towards our youth and while the idea is to get kids participation by playing games, it is already setting the foundation for the next generation of social media users.
Over a third of Facebook users now 35+, use by seniors at record levels
From Inside Facebook come the following charts looking at the latest demographics for the social network. The over 35s in the US now account for 36% of all users with over 45s making up 17%. Meanwhile usage levels by the over 55s has reached "all time highs", in particular women 55+, who now number 2.5 million users.
Why Content and Social Media are a Powerful Match — Copyblogger
Creating stellar content for your marketing is great. But great content doesn’t (quite) distribute itself. It needs vehicles for people to pass it along, discuss its merits, argue over its controversies, blog it, mash it, tweet it and even scrape it. Which is, of course, where social media comes in.
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