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Logic+Emotion
David Armano is VP of Experience Design with Critical Mass, a professional services firm with a sweet spot for creating outstanding experiences. This is his personal blog where he shares thoughts + opinions that are solely his own. Logic+Emotion exists
in list: Social Networking Research Tools
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DIFFUSION: Commbank is determined to be different..well, just the agency.
Strategist views on the Brand Positioning Program "Determined to be Different Campaign" for the Commonwealth Bank
in list: Commbank Research
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Corporate Engagement: Commonwealth Bank: Determined to be more expensive
Commonwealth's failure to be a positive influence in the market; consumers do notice: the interest rate rises- highest amoung it's competitors.
in list: Commbank Research
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