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Beware Social Media Marketing Myths
"Should a business owner use social media sites for business? Maybe. Then again, maybe other customer service approaches make more sense. ... Just because the media have determined that social networking is "in" doesn't mean your customers are there." — B
Reviving the Traditional Press Release
Brian Solis describes the need for our evolution away from the traditional (printed) press release to the new and more connective and dynamic social-media release. Includes writing resources and language/content suggestions. (From briansolis.com May 18, 2
Flash activists use social media to drum up support
"No longer is social networking just for gossiping, hobnobbing or telling your friends what you had for breakfast. Increasingly, it has become an effective communications tool to mobilize masses to effect change in politics, TV and fundraising." —usatoday
The Social Software Value Matrix
"Internal collaboration...is all about working across silos and accelerating decision-making. ... You want your Product people to have conversations directly with the people who use their products. You want your Support people to talk directly to the peop
Boca Raton Police Services Department | Facebook
The Facebook page of the Boca Raton, FL, police department
The Boca Viper
The Boca Raton, FL, police department's Web site
Instant Communities: List of companies that provide Web collaboration suites or platforms
"Here’s a list of companies that provide collaboration platforms with turn-key social features for "instant" community." —Jeremiah Owyang, Web Strategy, July 2007
Generations Online In 2009
"Contrary to the image of Generation Y as the "Net Generation," internet users in their twenties do not dominate every aspect of online life. Generation X is the most likely group to bank, shop and look for health information online. Boomers are just as l
The Boston Health 2.0 Cluster
"The Internet has given birth to a totally new way of doing business and interacting with consumers: Web 2.0... Entrepreneurs and programmers are leapfrogging over the problem of electronic medical records to tackle much broader (and ultimately more impor
The Wisdom Of Patients: Health Care Meets Online Social Media
"Social media on the Internet are empowering, engaging, and educating health care consumers and providers. While consumers use social media -- including social networks, personal blogging, wikis, video-sharing, and other formats -- for emotional support,
40 Key Elements to Getting Started In Social Media
"Getting started with social media, whether for personal or professional use, requires learning the basic fundamentals. Social media is more than just creating a blog or Twitter account. The tools are great and give us big advantages, but they are simply
On Managing a Community
So, you want to manage a community? Here are some of the best guidelines around. "My strategy for a community manager would be to accomplish the following: develop an awareness center for our industry (so we can listen and know what the community at lar
Making Twitter Work For Your Company
"By reaching out to thousands each day, companies can offer discounts, coupons, updates and customer service. Social media experts say tweeting can generate excitement and, ultimately, business traffic."
Study: Engaging Consumers Online: the Impact Of Social Media On Purchasing Behavior
In August 2008, DEI commissioned a social-media study to determine "what products or services consumers research online, what online sources they use to gather information, and what they do with the information that they receive." In this study, "media" w
Abstract: The YouTube Generation: Implications For Medical Professionalism
"While medical education has remained relatively constant over the past century, the rising popularity of internet-based technologies, such as applications for social networking, media sharing, or blogging, has drastically changed the way in which physici
Gartner Says HR Organizations Must Adopt and Exploit Social Networking to Engage the Best Candidates
"Despite the fact that social networks and software are significantly changing organizations' marketing and Web strategies, relatively few human resources (HR) organizations have grasped the effect that they have on the employer brand, according to Gartne
Take Heed of the Legal Risks of Web 2.0
"The increasing use of Web 2.0 creates new legal considerations...careful planning in the development of Web 2.0 business strategies and policies can minimize the legal risks arising from these powerful new Internet-based tools."
Beware: Your "Tweet" On Twitter Could Be Trouble
In our electronic age, and given the immediacy and permanence of communication via e-mail, SMS, and the Web, this National Law Journal article underscores the need for clear communications policies and standards in a corporate environment.
The World's Most Influential Companies
"A company's ability to exert power beyond its own people often reflects the strength of its relationships... 'Influence today is about how sophisticated, how broad your network is.' Facebook may not yet make much money...but it's creating a new way for
Social Media Marketing Examples, by Peter Kim
"All this social media stuff brings new dynamics into the traditional business processes of marketing, promotion, and sales. Learn which companies get it right and why. Learn from the 'social media experts' and their opinions on what works for businesses.
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VoiceThread Examples
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Beyond blocking: Embracing the social web
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